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For a few dollar$ more …
Cartar was a mercenary!
‘As far as I am concerned, Lloyd had no standards; he was a cut-throat practitioner’

THOUGH sad over his passing, some of his colleagues in the public relations field are insisting that Lloyd Cartar was nothing but a mercenary.

“Lloyd sold his soul to the highest bidder and he did not care an ounce about morality,” said one of the more high profile practitioners in the PR field today, who spoke with TnT Mirror after discussing Cartar’s passing with other PR colleagues.

“Yes, he probably made a success of what he did, but at what cost?

LLOYD CARTAR

LLOYD CARTAR

“Cartar was hired by many clients, I agree, but some of them were as ruthless and immoral as him.

“Let me give you an example of how immoral he was.

“I won’t call names, but I know of at least three instances when Cartar was hired by one firm to do some work in its fight against another.

“Somewhere in the middle of the battle, the second firm would contact him, although some insisted it was he who approached the other side, and for a few dollars more from the next morning he would be sitting on the next side of the table saying the exact opposite to what he was saying the day before, and also using the information he had from the first side he represented, against them.

“He acted in that manner, almost without a second thought.

“As far as I am concerned, Cartar had no standards; he was a ‘cut-throat’ practitioner.

“One of his trade marks was to write poison letters to the media etc. on behalf of the firm which he was representing at the point in time.

“He mixed facts with fiction and traded it as the truth in his battles.

“And he was prepared to bully anyone who stood in his way.

“He had many journalists in his back pocket, and he treated those who refused to tow his line with disrespect.”

He continued: “I recall an instance when Cartar went to a reporter with a story during a particular workers’ strike involving a company on the East-West Corridor.

“The reporter, as all good reporters would, contacted the other side and wrote what was more or less a balanced story, albeit one totally different from the propaganda Carter wanted him to write.

“Carter was furious when he saw the story and he immediately went to the editor.

“The editor called the reporter and in the presence of Cartar he explained what he did, as against what Cartar had ordered him to do.

“Of course, the editor was high in praise for his reporter.

“I need not tell you that Carter ‘blacklisted’ that reporter almost for the rest of his (Cartar’s) life.”

The PR official continued: “Lastly, we must never forget that Cartar wrote the Special Correspondent page three column in the Sunday Guardian for many years where he viciously attacked George Weekes, other labour leaders and other grass roots people and organisations.

“He showed no mercy to ordinary people, as he ranted and raved on behalf of big business in that column.

“And you must not forget that the Guardian gave no right of reply in its pages to the persons who Cartar attacked.

“In that sense, Cartar, even though he was not a jacket and tie dresser, was nothing but a tool on behalf of the big money-owning people in the society.”

He added: “Cartar was brave and fearless and was not afraid to say what he thought of others… once some money was involved..

“And I am sure everybody else is saying all the good things about him, so let me be the one to give the other side of what he was, even though he was not one who cared much about the other side, unless, of course, he had changed sides and was now representing the other side.

“However, the elders say you must not bad-talk the dead, so I wish the Lord will have mercy on Cartar’s soul.”
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