PORT-AU-PRINCE, HAITI
-- DIGICEL Group, the fastest-growing mobile telecommunications
provider in the Caribbean and new entrant to Central American
market, today announced a strategic partnership with Caribbean
Air Mail, Inc. (CAM), a leader in the money transfer market to
Haiti.
This alliance gives the Haitian Diaspora communities in USA and
Canada the ability to purchase mobile handsets and pre-paid minutes
for friends, family and associates located in Haiti.
Digicel says it makes the entire process extremely simple and
efficient for customers in need of call credit or a mobile phone.
When call credit is purchased on behalf of a customer, it is immediately
sent to the friend or family member’s Digicel mobile account.
Any amount -- ranging from US$0.77 to US$138 -- can be sent and
the Digicel customer receives a text message notifying them of
the top-up and new balance.
The offer includes a choice of six cutting-edge mobile handsets,
including the Nokia 1112, the Samsung X160 and the Motorola C261.
Once a Digicel customer is notified of a purchase made on their
behalf, the handset is available within an hour at any of CAM’s
more than 200 branches across Haiti.
“At Digicel, we believe in making mobile technology accessible
for everyone and are continuously exploring new product innovations
and partnerships to ensure that we can bring down telecommunications
barriers,” said Ben Atherton, Digicel Group Marketing Director.
“Our partnership with Caribbean Air Mail further strengthens
our commitment to raise mobile penetration levels in Haiti and
drive the development of communications technology throughout
the region.”
The Haitian Diaspora community population in both the US and Canada
is comprised of some two million people, according to Digicel
sources.
A recent report from Inter-American Development Bank also revealed
that global remittance to Haiti topped US$1.65 billion in 2006.
“We are delighted to join with Digicel in this initiative
as it allows us to offer more value and services to our customers.
“CAM brings to this alliance a quarter century of experience
and reliable service, over one million loyal and satisfied customers
and a common track record of first-to-market innovations,”
said CAM General Manager, Jean-Claude Saliba.
Digicel first began offering Diaspora services in November 2005
with the launch of CaribFlex, which allowed Jamaicans living in
the US and UK to send credit to family and friends at home.
This service was then extended to Haiti in 2006.
Since its launch in May 2006, Haiti has been a market of phenomenal
growth for Digicel.
Digicel Haiti recorded 1.4 million customers in just 12 months
and to date has invested US$260 million -- the largest investment
ever made in the country by an international company.
Digicel Haiti employs 551 Haitian residents, has a staff of more
than 700 people and has created a total of 5,000 indirect jobs.
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