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TSTT, Yorke kick off major sponsorship

TELECOMMUNICATIONS Services of TnT (TSTT) and the man who led the senior National Football team in their successful World Cup 2006 qualifying campaign, Dwight Yorke, are teaming up in a sponsorship agreement that will make TSTT the official communications provider for the Sydney-based (midfielder/striker).

Dwight will also appear in various promotions for TSTT’s world-class communications solutions.

“Dwight embodies a lot of what TSTT stands for,” said Carlos Espinal, CEO at TSTT.

“His leadership as one of the country’s top sportsmen combined with a world-class reputation has been a source of inspiration for our company in our aggressive pursuit of remaining Trinidad and Tobago’s leading communications provider.”

The CEO noted that the TTFF Footballer of the Year (2005) was, like TSTT, tried and trusted.

“Dwight is the go-to guy when you need effective results.

“We are thrilled with this agreement because he complements the high caliber of local artistes and sports personalities that work with TSTT and who share our vision for unsurpassed world-class performance.”

Speaking from Australia where he now plays for Sydney FC, Yorke says he is looking forward to a very rewarding relationship with TSTT.

The English Premier League’s Carling Player of the Year in 1999 says “my entire career has been about improving what I bring to my profession whether it is playing club football or National football for Trinidad and Tobago”.

As the only West Indian with back-to-back FA Premier League titles to his credit, Yorke says, through football, he has been able to redefine himself time and time again.

“Fans want to see something different and better each time so I can also appreciate TSTT taking similar steps to transform and I am supporting them 100 per cent.”

CEO Espinal did not disclose any of the financial terms of the agreement but indicated that it was for a period of two years in the first instance because even beyond the 2006 World Cup, TSTT would want to work with Yorke.

“We would like to help create a legacy for Dwight that transcends the football field. People look up to him. They know the tough road he has travelled from simple fields in Tobago to the most renowned stadia around the world.

“We are as committed to him as he is to TSTT because we each know, for ourselves and for the other, that the best is yet to come.”
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